The CAN-SPAM Act (or the ‘Controlling the Assault of Non- S olicited Pornography And Marketing Act of 2003′) is a law that outlines rules for commercial email, establishes requirements for commercial messages, provides email recipients with the right to make you stop emailing them, and lays out big consequences for violations of the Act (such as penalties of up to $16,000 for each separate email violation). As a marketer, all of your email marketing messages need to comply with the requirements set forth in the CAN-SPAM Act.
How we Abide:
- Avoid using misleading, deceptive, or falsified information in your “From,” “To,” “Reply-To,” subject line, and routing information . Make sure you clearly identify who is sending the email, whether it’s from a company or an individual. Make sure your email subject line clearly indicates what the content of the email is about.
- Include your physical postal address. Every email message you send out has to include your valid physical mailing address.
- Include an opt-out link, and honor unsubscribes promptly. You must include a clear and obvious way for recipients to unscubscribe from all email communication from you, even if you also provide a list of other types of email to which they can subscribe instead. If a recipient asks to be removed from your list, you must honor their request within 10 business days, and then you cannot sell or transfer their email address to another list.
- We choose a reputable email service provider (ESP).